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A Scalable, Privacy-Compliant Consumer Path to News and Monetization for Publishers

White Paper

NewsNext, a strategic initiative of the Local Media Consortium, is developing a new consumer and advertising monetization strategy, creating more transparency in the advertising supply chain and addressing regulatory, self-regulatory and platform changes for LMC members. To learn more about establishing a privacy-friendly path for consumers to access credible content at scale through a single login, implementing appropriate controls to limit data leakage to unauthorized intermediaries and accessing customized segments of aggregated local news publisher advertising inventory through preferred programmatic bidding channels, download the LMC’s NewsNext and NewsPassID White Paper now.