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WTF is NewsPassID?

Max Willens | Digiday

The scope of the privacy changes coming to the digital landscape is so vast, with dominant corporations skirmishing not just with each other but with foreign governments, it may seem like local news publishers have no way to be proactive.

But a few of them are hoping to find strength in numbers, using a product developed by the Local Media Consortium, a strategic partnership organization whose membership includes local newspaper publishers such as Gannett and the Seattle Times and broadcasters such as Tegna. NewsPassID, a sign-on technology and the precursor, LMC hopes, to an ad network that can leverage the collective audience scale of thousands of local news sites...

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