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NewsNext and NewsPass ID: a Scalable, Privacy-Compliant Path to News, Increased Value for Advertisers and Enhanced Monetization for Publishers

White Paper

The rise of online misinformation, dominance of digital revenue by a select few technology platforms, and emerging platform and regulatory privacy changes have exacerbated the challenges facing local media. A new vision for trusted local news information systems is needed more than ever. Bringing together working groups of ad operations, technology leaders and audience data experts, the Local Media Consortium (LMC) has launched NewsNext to develop viable strategies for consumer experience and monetization, advertising and technology that will assist local media navigate current and future challenges in the digital ecosystem.

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